You will find that most Squarespace websites have landing pages and splash pages created on them. The purpose of a landing page is to help you get the contact information of someone who is likely to be your client. You will find that many people use emails for marketing their products or services. With a Squarespace website, you will not need to create new pages or sites if you want to promote a product or service. It is crucial to know how to create a landing page so that you can make the most of your Squarespace website. Do research for you to understand what entails a landing page and the Squarespace website. Here are some aspects that will help you create a landing page on a Squarespace website.
Maintain focus when creating a landing page on a Squarespace website. The people who visit a page and find many words to read may end up not reading the entire page. Most people will just read through the headline and first paragraph to get a glimpse of what goes on in the page. It would, therefore, be wiser only to give information that will help market your business and attract clients. You can make the keywords in your page bold or written in bullet form.
Consider creating contrast in color on the contents of the landing page on a Squarespace website. This will help you get the attention of the page viewer in the right places. Get a unique design for your brand and contrast color to attract attention to specific areas. This is very crucial as you may end up using colors that will not market your particular brand of products or services.
Brand your page when creating a landing page on a Squarespace website. A logo is crucial in branding a business. A logo will help page visitors want to know more about the business. The logo should be made in such a way that it is visible for people to see, but it should not take up such a big space on the website. It is also crucial to be consistent in the place where you keep your logo in the different landing pages that you have. With time, people will gain confidence in your products and services.
Create a landing page on a Squarespace website that is clean and does not have distractions. If you have too many images on your page, you may end up distracting your clients. Fewer images and more conversation will help attract more clients. A page with too many images will take a longer period to load and open all the contents on the page entirely.